Global Marketing : foreign entry, local marketing, and global management /
Johansson, Johny K.
Global Marketing : foreign entry, local marketing, and global management / Johny K. Johansson. - Boston : Irwin, c1997. - xx, 716 p. : ill. (some col.), col. maps ; 24 cm. - The Irwin series in marketing .
Includes bibliographical references and indexes.
0256160511 9870256160510
Export marketing.
Export marketing--Management.
658.848 / JOH
Global Marketing : foreign entry, local marketing, and global management / Johny K. Johansson. - Boston : Irwin, c1997. - xx, 716 p. : ill. (some col.), col. maps ; 24 cm. - The Irwin series in marketing .
Includes bibliographical references and indexes.
0256160511 9870256160510
Export marketing.
Export marketing--Management.
658.848 / JOH