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The Effects of Brand Royality on Customer Retention in Uganda :

Mushaija, Zacheus

The Effects of Brand Royality on Customer Retention in Uganda : a case study of bollore Africa logistics Nakawa branch, Kampala / Mushaija Zacheus. - [s.l : s.n], 2016. - xiv, 56 p. : ill. ; 31 cm.

Includes bibliographic references and appendix.

Subjects--Topical Terms:
Brand royality
Customer retention

Dewey Class. No.: D 658.827 / MUS

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