Marketing Financial Services /
McLver, Colin
Marketing Financial Services / Colin McLver and Geoffrey Naylor - London : Hobsons Press, c1980. - 291 p. : ill. ; 22 cm. - The Marketing series .
Includes index.
0852970544 hard covers 0852970552 paperback
Financial services industry--Great Britain.
Bank marketing--Great Britain.
Advertising--Great Britain.
332.10688 / McL
Marketing Financial Services / Colin McLver and Geoffrey Naylor - London : Hobsons Press, c1980. - 291 p. : ill. ; 22 cm. - The Marketing series .
Includes index.
0852970544 hard covers 0852970552 paperback
Financial services industry--Great Britain.
Bank marketing--Great Britain.
Advertising--Great Britain.
332.10688 / McL