Business Marketing :
Haas, Robert W.
Business Marketing : an organizational approach text and cases / Robert W. Haas. - 5th ed. - Boston : PWS-KENT Publishing Company, c1992. - xi, 899 p. : ill. ; 24 cm.
Includes indexes.
0534929761
Industrial marketing--Management.
Industrial marketing--Management--Case studies.
658.8 / HAA
Business Marketing : an organizational approach text and cases / Robert W. Haas. - 5th ed. - Boston : PWS-KENT Publishing Company, c1992. - xi, 899 p. : ill. ; 24 cm.
Includes indexes.
0534929761
Industrial marketing--Management.
Industrial marketing--Management--Case studies.
658.8 / HAA