The Successful Marketing Plan :
Hiebing, Roman G.
The Successful Marketing Plan : a disciplined and comprehensive approach / Roman G. Hiebing, Jr., Scott W. Cooper. - Lincolnwood, Ill. : NTC Business Books, c1990. - xviii, 342 p. : ill. ; 28 cm.
Includes index.
0844231991
Marketing.
658.802 / HEI
The Successful Marketing Plan : a disciplined and comprehensive approach / Roman G. Hiebing, Jr., Scott W. Cooper. - Lincolnwood, Ill. : NTC Business Books, c1990. - xviii, 342 p. : ill. ; 28 cm.
Includes index.
0844231991
Marketing.
658.802 / HEI