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Appilcation in Basic Marketing :

Perreault, William D.

Appilcation in Basic Marketing : clippings from popular business press / William D, Perreault, Jr and E Jerome McCarthy - 2001-2002 ed. - Boston : McGraw-Hill Company, Inc., c2002. - ix, 246 p. : ill. ; 25 cm.

ISBN: 0075610337

ISSN:

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 381 / PER

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