Media Research Techniques / 2nd ed.
Berger, Arthur Asa, 1933-
Media Research Techniques / Arthur Asa Berger. - 2nd ed. - Thousand Oaks : Sage Publications, c1998. - viii, 175 p. : ill. ; 24 cm.
Includes bibliographical references (p. 167-168) and indexes.
0761915362 (acid-free paper) 0761915370 (pbk. : acidfree paper)
Mass media--Research--Methodology.
302.23072 / BER
Media Research Techniques / Arthur Asa Berger. - 2nd ed. - Thousand Oaks : Sage Publications, c1998. - viii, 175 p. : ill. ; 24 cm.
Includes bibliographical references (p. 167-168) and indexes.
0761915362 (acid-free paper) 0761915370 (pbk. : acidfree paper)
Mass media--Research--Methodology.
302.23072 / BER