Using Mass Communication Theory /
McCombs, Maxwell E.
Using Mass Communication Theory / Maxwell E. McCombs, Lee B. Becker. - Englewood Cliffs, N.J. : Prentice-Hall, c1979. - x, 148 p. : ill. ; 23 cm. - Prentice-Hall perspectives in mass communication .
Includes bibliography (p. 135-143) and index.
0139397027 (pbk.)
Journalism.
Communication.
302.2 / McC
Using Mass Communication Theory / Maxwell E. McCombs, Lee B. Becker. - Englewood Cliffs, N.J. : Prentice-Hall, c1979. - x, 148 p. : ill. ; 23 cm. - Prentice-Hall perspectives in mass communication .
Includes bibliography (p. 135-143) and index.
0139397027 (pbk.)
Journalism.
Communication.
302.2 / McC