Communication of Innovations;
Rogers, Everett M.
Communication of Innovations; a cross-cultural approach [by] Everett M. Rogers with F. Floyd Shoemaker. - 2nd ed. - New York : Free Press, c1971. - xix, 476 p. : ill. ; 24 cm.
First ed. (1962) and 3rd ed. (c1963) published under title: Diffusion of innovations.
Includes bibliography (p. 387-466).
Social change--Cross-cultural studies.
Technological innovations--Social aspects.
Diffusion of innovations.
302.2 / ROG
Communication of Innovations; a cross-cultural approach [by] Everett M. Rogers with F. Floyd Shoemaker. - 2nd ed. - New York : Free Press, c1971. - xix, 476 p. : ill. ; 24 cm.
First ed. (1962) and 3rd ed. (c1963) published under title: Diffusion of innovations.
Includes bibliography (p. 387-466).
Social change--Cross-cultural studies.
Technological innovations--Social aspects.
Diffusion of innovations.
302.2 / ROG