Golden Arches East :

Golden Arches East : McDonald's in East Asia / edited by James L. Watson. - Stanford, Calif. : Stanford University Press, 1997. - xvi, 256 p. ; 23 cm.

Includes bibliographical references (p. [239]-245) and index.

0804732078 9780804732079


McDonald's Corporation.


Fast food restaurants--Social aspects--East Asia.


East Asia--Social life and customs.

338.7 / GOL