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Copywriting for the Electronic Media : a practical guide / 6th ed.

Meeske, D. Milan

Copywriting for the Electronic Media : a practical guide / Milan D. Meeske - 6th ed. - Canada : Thomson Higher Education, c2009. - xv, 312p. : III (b/w) ; 27cm.

Includes: Glossary (p.299-302) Includes: Bibliography (p.303-304) Includes: Index (305-312)

ISBN: 0495411175

Subjects--Topical Terms:
Electronic Media

Dewey Class. No.: 384.09 / MEE

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