Principles of Marketing / 17th ed.
Kotler, Philip.
Principles of Marketing / Philip Kotler, Gary Armstrong and Marc Oliver Opresnik. - 17th ed. Global edition - Harlow, England : Pearson Education Limited, c2018. - 734 p. : col. ill. ; 28 cm.
Includes bibliographical references and index.
0131469185 1292220171 9781292220178
Marketing
658.8 / KOT
Principles of Marketing / Philip Kotler, Gary Armstrong and Marc Oliver Opresnik. - 17th ed. Global edition - Harlow, England : Pearson Education Limited, c2018. - 734 p. : col. ill. ; 28 cm.
Includes bibliographical references and index.
0131469185 1292220171 9781292220178
Marketing
658.8 / KOT