Marketing for Hospitality and Tourism / 7th ed.
Marketing for Hospitality and Tourism /
Philip Kotler ... [et al.].
- 7th ed.
- Harlow, England : Pearson Education Limited, c2017.
- 680 p. : ill. (some col.) ; 28 cm.
Includes appendix, case studies, glossary and index.
1292156155 9781292156156
Hospitality industry--Marketing.
Tourism--Marketing.
658.8 / MAR
Includes appendix, case studies, glossary and index.
1292156155 9781292156156
Hospitality industry--Marketing.
Tourism--Marketing.
658.8 / MAR