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Marketing in Travel and Tourism / 4th ed.

Marketing in Travel and Tourism / Victor T. C. Middleton ... [et al.]. - 4th ed. - London : Routledge, c2009. - xxv, 502 p. : col. ill. ; 27 cm.

Includes bibliographical references and index.

ISBN: 9780750686938 (pbk) 9780080942957 (ebk)

Subjects--Topical Terms:
Tourism--Marketing.

Dewey Class. No.: 658.8 / MAR

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