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Influence of Branding on Consumer Purchase Decision :

Kamugisha, Dennis K.

Influence of Branding on Consumer Purchase Decision : a case of the coke brand / Kamugisha, Dennis K. - [s.l : s.n], 2018. - x, 47[5] p. : ill. ; 35 cm

Thesis (BBA)- Uganda Christian University, 2018.

Includes bibliographic references : (p. 43-47)

Subjects--Topical Terms:
Branding
Consumer Purchase Decision

Dewey Class. No.: D658.827 / KAM

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