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The fundamentals and Practice of Marketing /

Wilmshurst, John

The fundamentals and Practice of Marketing / John Wilmshurst - 3rd ed. - New Delhi : Butterworth, Heinemann, c1999. - viii, 324 p. : ill. ; 26 cm

ISBN: 0750609974

Subjects--Topical Terms:
Practice of Marketing

Dewey Class. No.: 658.8 / WIL

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