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Relationship Marketing and Customer Satisfaction :

Kirabo , Ruth Isobel

Relationship Marketing and Customer Satisfaction : a case of SME customers with Bank of Africa / Kirabo Ruth Isobel - [s.l : s.n] 2018 - xi, 60 p . : ill ; 31 cm

Thesis (MBA) - Uganda Christian University, 2018

Includes Bibliographical References (p. 47- 53)

Subjects--Topical Terms:
Relationship marketing
Customer Satisfaction
Small and medium Enterprises--Uganda

Dewey Class. No.: D658.812 / KIR

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