Service Marketing / 2nd ed.
Lovelock, Christopher H.
Service Marketing / Christopher H. Lovelock. - 2nd ed. - Englewood Clifs, New Jersey : Prentice Hall, c1991. - xvi, 526 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0138070660
Service marketing
658.8 / LOV
Service Marketing / Christopher H. Lovelock. - 2nd ed. - Englewood Clifs, New Jersey : Prentice Hall, c1991. - xvi, 526 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0138070660
Service marketing
658.8 / LOV