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Effective Advertising : understanding when, how and why advertising works / 1st ed.

Tellis, Gerard J

Effective Advertising : understanding when, how and why advertising works / gerard Tellis J. - 1st ed. - New Delhi : Sage publications, c2004. - 203 p. : ill. ; 24 cm

Includes Index

ISBN: 0761922539

Subjects--Topical Terms:
Advertising

Dewey Class. No.: 659.1 / TEL

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