Marketing Strategy : The Challenge of the external environment / 1st ed.
Mercer, David
Marketing Strategy : The Challenge of the external environment / David Mercer - 1st ed. - London : Sage Publications, c1998. - viii, 325 p. : ill. ; 34 cm
Includes (Index)
0761958762
Marketing
658.8 / MER
Marketing Strategy : The Challenge of the external environment / David Mercer - 1st ed. - London : Sage Publications, c1998. - viii, 325 p. : ill. ; 34 cm
Includes (Index)
0761958762
Marketing
658.8 / MER