Communication theories : origins, methods, and uses in the mass media / 5th ed.

Severin, Werner J.

Communication theories : origins, methods, and uses in the mass media / Werner Severin, James Tankard, Jr. - 5th ed. - New York : Addison Wesley Longman, c2001. - xv, 411 p. ; 24 cm.

Includes bibliographical references and index.

0801333350 (alk. paper)

00021454


Mass media.
Communication.

P90 / .S4414 2001

302.23 / SEV