Enterprise Marketing Management : The New Science of Marketing /

Sutton, Dave, 1963-

Enterprise Marketing Management : The New Science of Marketing / Dave Sutton and Tom Klein. - Hoboken, N.J. : J. Wiley & Sons, c2003. - xvi, 224 p. : ill., map ; 24 cm.

Includes index.

0471267724 (cloth : alk. paper)

2002155499


Marketing--Management.

HF5415.13 / .S992 2003

658.8 / SUT