Culture and the Ad : Exploring Otherness in the World of Advertising /

O'Barr, William M.

Culture and the Ad : Exploring Otherness in the World of Advertising / William M. O'Barr. - Boulder, Colo. : Westview Press, C1994. - xi, 212 p. : ill. ; 26 cm. - Institutional structures of feeling .

Includes bibliographical references (p. 208) and index.

0813321964 0813321972 (paper)

93044451


Advertising--Social aspects--History.--United States
Minorities in advertising--History.--United States
Mass media and race relations--History.--United States
Difference (Psychology)

HF5813.U6 / O2 1994

659.1/042 / OBA