Strategic Marketing : Planning and Control / 2nd ed.

Drummond, Graeme.

Strategic Marketing : Planning and Control / Graeme Drummond, John Ensor. - 2nd ed. - Oxford ; Boston : Butterworth-Heinemann, C2001. - xiv, 304 p. : ill. ; 25 cm. - Marketing series (London, England). Student. .

Published in association with The Chartered Institute of Marketing.

0750652365

2001277038

GBA1-Z5421


Marketing--Management.
Marketing--Decision making.
Marketing--Planning.

HF5415.135 / .D78 2001

658.84 / DRU