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Strategic Communication : campaign planning / 2nd ed.

Mahoney, James.

Strategic Communication : campaign planning / James Mahoney. - 2nd ed. - Australia : Oxford University Press, c2017. - xvi, 258 p. : ill. ; 25 cm. - Pearson professional development .

Includes bibliographical references and index.

ISBN: 9780190303761 (paperback)

Subjects--Topical Terms:
Communication
Management

Dewey Class. No.: 658.45 / MAH

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