International Marketing and Export Management / 4th ed.
Albaum, Gerald.
International Marketing and Export Management / Gerald Albaum, Jesper Strandskov, Edwin Duerr. - 4th ed. - Harlow, England ; New York. : Financial Times/Prentice Hall, 2002. - xvi, 673 p. : ill. (some col.) ; 25 cm.
Rev. ed. of: International marketing and export management / Gerald Albaum ... [et al.]. 2nd ed. c1994.
Includes bibliographical references and index.
0273655213 (pbk.)
Export marketing--Management.
658.848 / ALB
International Marketing and Export Management / Gerald Albaum, Jesper Strandskov, Edwin Duerr. - 4th ed. - Harlow, England ; New York. : Financial Times/Prentice Hall, 2002. - xvi, 673 p. : ill. (some col.) ; 25 cm.
Rev. ed. of: International marketing and export management / Gerald Albaum ... [et al.]. 2nd ed. c1994.
Includes bibliographical references and index.
0273655213 (pbk.)
Export marketing--Management.
658.848 / ALB