Designing Health Communication Campaigns : what works? /
Backer, Thomas E.
Designing Health Communication Campaigns : what works? / Thomas E. Backer, Everett M. Rogers, Pradeep Sopory. - Newbury Park, Calif. : Sage, c1992. - xv, 181 p. : ill. ; 22 cm.
Includes bibliographical references (p. 177-179).
0803943318 0803943326 (pbk.)
Mass media in health education.
Communication in medicine.
362.1014 / BAC
Designing Health Communication Campaigns : what works? / Thomas E. Backer, Everett M. Rogers, Pradeep Sopory. - Newbury Park, Calif. : Sage, c1992. - xv, 181 p. : ill. ; 22 cm.
Includes bibliographical references (p. 177-179).
0803943318 0803943326 (pbk.)
Mass media in health education.
Communication in medicine.
362.1014 / BAC