Marketing : (Record no. 11859)

MARC details
000 -LEADER
fixed length control field 01105cam a2200289 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220928201102.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 020927s2004 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072539097 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 007286057X (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071214305 (International ed.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency UCULIB
Modifying agency UCULIB
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Bearden, William O.,
Dates associated with a name 1945-
9 (RLIN) 961
245 10 - TITLE STATEMENT
Title Marketing :
Remainder of title principles & perspectives /
Statement of responsibility, etc William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc McGraw-Hill/Irwin,
Date of publication, distribution, etc c2004.
300 ## - PHYSICAL DESCRIPTION
Extent xl, 596 p. :
Other physical details col. ill. ;
Dimensions 28 cm.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title McGraw-Hill/Irwin series in marketing
9 (RLIN) 962
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Geographic subdivision United States.
9 (RLIN) 963
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ingram, Thomas N.
9 (RLIN) 964
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name LaForge, Raymond W.
9 (RLIN) 965
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/description/mh031/2002035590.html">http://www.loc.gov/catdir/description/mh031/2002035590.html</a>
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/mh031/2002035590.html">http://www.loc.gov/catdir/toc/mh031/2002035590.html</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Koha issues (borrowed), all copies 37
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Price effective from Koha item type
    Dewey Decimal Classification     Hamu Mukasa Library Hamu Mukasa Library Closed Access l Short Loan; Level 1 20.10.2010 44 1 658.8 BEA 73744 28.09.2022 28.09.2022 20.10.2010 Books