Services Marketing : (Record no. 11889)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00874cam a22002534a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ugUCULIB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250602185529.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 041213s2006 mauab b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0072961945 (alk. paper) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UCULIB |
| Modifying agency | UCULIB |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 22 |
| Item number | ZEI |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zeithaml, Valarie A. |
| 9 (RLIN) | 15473 |
| 245 10 - TITLE STATEMENT | |
| Title | Services Marketing : |
| Remainder of title | integrating customer focus across the firm / |
| Statement of responsibility, etc | Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston : |
| Name of publisher, distributor, etc | McGraw-Hill/Irwin, |
| Date of publication, distribution, etc | c2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii, 708 p. : |
| Other physical details | ill., map ; |
| Dimensions | 27 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Service industries |
| General subdivision | Marketing. |
| 9 (RLIN) | 15480 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Customer services. |
| 9 (RLIN) | 41 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 9 (RLIN) | 9061 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bitner, Mary Jo. |
| 9 (RLIN) | 15474 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gremler, Dwayne D. |
| 9 (RLIN) | 15481 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Koha issues (borrowed), all copies | 30 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Hamu Mukasa Library | Hamu Mukasa Library | Open Access / General collection; Level 2 | 25.10.2010 | 20 | 658.8 ZEI | 99786 | 09.08.2017 | 09.08.2017 | 25.10.2010 | Open Shelf Books | |||||
| Dewey Decimal Classification | Hamu Mukasa Library | Hamu Mukasa Library | Open Access / General collection; Level 2 | 25.10.2010 | 8 | 658.8 ZEI | 99787 | 02.08.2024 | 19.06.2015 | 25.10.2010 | Open Shelf Books | |||||
| Dewey Decimal Classification | Hamu Mukasa Library | Hamu Mukasa Library | Open Access / General collection; Level 1 | 25.10.2010 | 24 | 658.8 ZEI | 99788 | 21.06.2023 | 21.06.2023 | 25.10.2010 | Open Shelf Books | 2 | ||||
| Dewey Decimal Classification | Hamu Mukasa Library | Hamu Mukasa Library | Open Access / General collection; Level 1 | 11.09.2015 | 658.8 ZEI | 99493 | 11.09.2015 | 11.09.2015 | Books | |||||||
| Kampala Campus Library | Kampala Campus Library | Closed Access l Short Loan | 11.09.2015 | 658.8 ZEI | 99492 | 11.09.2015 | 11.09.2015 | Books |