International Marketing : (Record no. 16380)
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000 -LEADER | |
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fixed length control field | 00577nam a22001697a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 120207t xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0131945807 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | UCULIB |
Transcribing agency | UCULIB |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Edition number | 22 |
Classification number | 658.848 |
Item number | USU |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Usunier, Jean-Claude |
9 (RLIN) | 15360 |
245 1# - TITLE STATEMENT | |
Title | International Marketing : |
Remainder of title | a cultural approach / |
Statement of responsibility, etc | Jean-Claude Usunier |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | New York : |
Name of publisher, distributor, etc | Prentice Hall, |
Date of publication, distribution, etc | c1993. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xiii, 494 p. : |
Other physical details | ill, ; |
Dimensions | 24cm. |
500 ## - GENERAL NOTE | |
General note | Includes bibliographical references and index (p. 481-494) |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | International marketing |
9 (RLIN) | 15406 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Books |
Koha issues (borrowed), all copies | 1 |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
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Hamu Mukasa Library | Hamu Mukasa Library | Closed Access l Short Loan; Level 1 | 11.03.2013 | 2 | 658.848 USU | 112445 | 31.07.2015 | 30.07.2015 | 11.03.2013 | Books |