Marketing Insights from A to Z : (Record no. 16417)

MARC details
000 -LEADER
fixed length control field 00881cam a22002414a 4500
001 - CONTROL NUMBER
control field 12926831
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220315110629.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 020912s2003 nju b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2002014903
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0471268674 (alk. paper)
040 ## - CATALOGING SOURCE
Transcribing agency UCULIB
Modifying agency UCULIB
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
Item number KOT
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
9 (RLIN) 8818
245 10 - TITLE STATEMENT
Title Marketing Insights from A to Z :
Remainder of title 80 concepts every manager needs to know /
Statement of responsibility, etc Philip Kotler.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Hoboken, N.J. :
Name of publisher, distributor, etc John Wiley & Sons,
Date of publication, distribution, etc c2003.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 206 p. ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note Published simultaneously in Canada.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 189-193) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 9061
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Koha issues (borrowed), all copies 37
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type
    Dewey Decimal Classification     Hamu Mukasa Library Hamu Mukasa Library Closed Access l Short Loan; Level 1 10.02.2012 47 658.8 KOT 86121 28.03.2022 15.03.2022 10.02.2012 Books