A Dictionary of Marketing / (Record no. 17714)

MARC details
000 -LEADER
fixed length control field 02058cam a2200337 a 4500
001 - CONTROL NUMBER
control field 16847301
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20120718131632.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110628s2011 enka d 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780199590230
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0199590230
040 ## - CATALOGING SOURCE
Original cataloging agency DE-604
Language of cataloging eng
Transcribing agency UCULIB
Modifying agency UCULIB
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number Ref. 658.803
Edition number 22
Item number DOY
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Doyle, Charles
Dates associated with a name 1959-
9 (RLIN) 20001
245 12 - TITLE STATEMENT
Title A Dictionary of Marketing /
Statement of responsibility, etc Charles Doyle
246 ## - VARYING FORM OF TITLE
Title proper/short title Oxford dictionary of marketing
246 ## - VARYING FORM OF TITLE
Title proper/short title Marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Oxford ;
-- New York :
Name of publisher, distributor, etc Oxford University Press,
Date of publication, distribution, etc c 2011
300 ## - PHYSICAL DESCRIPTION
Extent xi, 436p. :
Other physical details ill. ;
Dimensions 20cm
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Oxford paperback reference
9 (RLIN) 19427
490 0# - SERIES STATEMENT
Series statement Oxford paperback reference
520 ## - SUMMARY, ETC.
Summary, etc Provides over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Covers both classic and modern marketing techniques. Reflects modern changes in marketing practice, including the use of digital media and multimedia, the impact of the world wide web on advertising, and the increased influence of social media, search engine optimization, and global marketing. Includes a time line of the development of marketing as a discipline and the key events that impacted the development. Looks at iconic brands of the 20th and 21st centuries, including advertising and brand case studies with a strong international focus.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Form subdivision Dictionaries.
9 (RLIN) 20002
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Form subdivision Terminology.
9 (RLIN) 20003
650 07 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
Source of heading or term swd
9 (RLIN) 9061
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Wörterbuch.
9 (RLIN) 20004
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Hamu Mukasa Library Hamu Mukasa Library Reference section; Level 1 18.07.2012   Ref. 658.803 DOY 110128 18.07.2012 18.07.2012 Books
    Dewey Decimal Classification     Hamu Mukasa Library Hamu Mukasa Library - Law and Science section; Level 3 Reference section; Level 1 18.07.2012   Ref. 658.803 DOY 110127 19.07.2023 18.07.2012 Books