The Media Handbook : (Record no. 24599)

MARC details
000 -LEADER
fixed length control field 01049cam a2200289 a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200206212244.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 091027s2010 nyua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415873536 (hbk)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415873543 (pbk)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780203864555 (ebk)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency UCULIB
Modifying agency YDX
-- YDXCP
-- CDX
-- UKM
-- DLC
-- UCULIB
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Edition number 22
Item number KAT
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Katz, Helen E.
245 14 - TITLE STATEMENT
Title The Media Handbook :
Remainder of title a complete guide to advertising media selection, planning, research, and buying /
Statement of responsibility, etc Helen Katz.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Routledge,
Date of publication, distribution, etc c2010.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 212 p. :
Other physical details ill. ;
Dimensions 23 cm.
490 1# - SERIES STATEMENT
Series statement Communication series
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising media planning.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Mass media and business.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing channels.
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Routledge communication series.
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy1106/2009043449-b.html">http://www.loc.gov/catdir/enhancements/fy1106/2009043449-b.html</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Koha issues (borrowed), all copies 9
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type
        Hamu Mukasa Library Hamu Mukasa Library Closed Access l Short Loan; Level 1 30.06.2014 2 659 KAT 119986 07.02.2020 06.02.2020 30.06.2014 Books
        Hamu Mukasa Library Hamu Mukasa Library Closed Access l Short Loan; Level 1 30.06.2014 4 659 KAT 119985 04.07.2018 03.07.2018 30.06.2014 Books
        Hamu Mukasa Library Hamu Mukasa Library Closed Access l Short Loan; Level 1 30.06.2014 4 659 KAT 119987 07.02.2020 06.02.2020 30.06.2014 Books