Mediawriting : (Record no. 27850)

MARC details
000 -LEADER
fixed length control field 01731cam a2200301 a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240912084553.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110729s2012 nyua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415891806 (hardback : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415888035 (pbk. : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780203148976 (ebk)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency UCULIB
Modifying agency UCULIB
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 808.066302
Edition number 23
Item number WHI
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Whitaker, Wayne R.
Dates associated with a name 1940-
245 10 - TITLE STATEMENT
Title Mediawriting :
Remainder of title print, broadcast, and public relations /
Statement of responsibility, etc W. Richard Whitaker, Janet E. Ramsey, Ronald D. Smith.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Routledge,
Date of publication, distribution, etc 2012.
300 ## - PHYSICAL DESCRIPTION
Extent xix, 380 p. :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Preface: introduction to mediawriting -- Communication theory and news values -- Getting started: in the beginning is the lead -- Legal considerations in media writing -- Ethical decisions in writing and reporting -- Basics of writing and editing -- Basic news stories -- Interviewing: gathering information from people -- Research in communication -- Using quotations and sources in news stories -- Features: alternatives story types -- Preparing broadcast copy -- Reporting for radio and television -- Writing and reporting in the new New media -- Writing news releases -- Writing for organizational media -- Advocacy and speechwriting -- Advertising copywriting -- Afterword: communication, the future, and you.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Mass media
General subdivision Authorship.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Broadcast journalism
General subdivision Authorship.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Public relations
General subdivision Authorship.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Journalism
General subdivision Authorship.
9 (RLIN) 6804
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ramsey, Janet E.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Smith, Ronald D.,
Dates associated with a name 1948-
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Short Loan Books
Koha issues (borrowed), all copies 15
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type Total Renewals
        Hamu Mukasa Library Hamu Mukasa Library Closed Access l Short Loan; Level 1 21.05.2015 7 808.066302 WHI 124700 13.08.2018 10.08.2018 21.05.2015 Short Loan Books  
        Hamu Mukasa Library Hamu Mukasa Library Closed Access l Short Loan; Level 1 21.05.2015 8 808.066302 WHI 124699 12.09.2024 12.09.2024 21.05.2015 Short Loan Books 1