The Dynamics of Persuasion : (Record no. 27911)
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000 -LEADER | |
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fixed length control field | 01313cam a2200241 a 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20200212170600.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 120910s2014 nyu b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780415507424 (pbk.) |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | UCULIB |
Modifying agency | UCULIB |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 153.852 |
Edition number | 23 |
Item number | PER |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Perloff, Richard M. |
245 14 - TITLE STATEMENT | |
Title | The Dynamics of Persuasion : |
Remainder of title | communication and attitudes in the 21st century / |
Statement of responsibility, etc | Richard M. Perloff. |
250 ## - EDITION STATEMENT | |
Edition statement | 5th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | New York : |
Name of publisher, distributor, etc | Routledge, |
Date of publication, distribution, etc | c2014. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxiv, 541 p. ; |
Dimensions | 24 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references (p. [467]-515) and indexes. |
505 0# - FORMATTED CONTENTS NOTE | |
Formatted contents note | Introduction to persuasion -- Historical and ethical foundations -- Attitudes : definition and structure -- The power of our passions : theory and research on strong attitudes -- Attitudes : functions and consequences -- Attitude measurement -- Processing persuasive communications -- "Who says it" : source factors in persuasion -- Fundamentals of the message -- Emotional message appeals : fear and guilt -- Cognitive dissonance theory -- Interpersonal persuasion -- Advertising, marketing, and persuasion -- Health communication campaigns. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Persuasion (Psychology) |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Mass media |
General subdivision | Psychological aspects. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Attitude change. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Short Loan Books |
Koha issues (borrowed), all copies | 3 |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
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Hamu Mukasa Library | Hamu Mukasa Library | Closed Access l Short Loan; Level 1 | 26.05.2015 | 2 | 153.852 PER | 124833 | 01.03.2018 | 01.03.2018 | 26.05.2015 | Short Loan Books | ||||
Hamu Mukasa Library | Hamu Mukasa Library | Closed Access l Short Loan; Level 1 | 26.05.2015 | 1 | 153.852 PER | 124832 | 13.02.2020 | 12.02.2020 | 26.05.2015 | Short Loan Books |