The Dynamics of Persuasion : (Record no. 27911)

MARC details
000 -LEADER
fixed length control field 01313cam a2200241 a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200212170600.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120910s2014 nyu b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415507424 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency UCULIB
Modifying agency UCULIB
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 153.852
Edition number 23
Item number PER
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Perloff, Richard M.
245 14 - TITLE STATEMENT
Title The Dynamics of Persuasion :
Remainder of title communication and attitudes in the 21st century /
Statement of responsibility, etc Richard M. Perloff.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Routledge,
Date of publication, distribution, etc c2014.
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 541 p. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. [467]-515) and indexes.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Introduction to persuasion -- Historical and ethical foundations -- Attitudes : definition and structure -- The power of our passions : theory and research on strong attitudes -- Attitudes : functions and consequences -- Attitude measurement -- Processing persuasive communications -- "Who says it" : source factors in persuasion -- Fundamentals of the message -- Emotional message appeals : fear and guilt -- Cognitive dissonance theory -- Interpersonal persuasion -- Advertising, marketing, and persuasion -- Health communication campaigns.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Persuasion (Psychology)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Mass media
General subdivision Psychological aspects.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Attitude change.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Short Loan Books
Koha issues (borrowed), all copies 3
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type
        Hamu Mukasa Library Hamu Mukasa Library Closed Access l Short Loan; Level 1 26.05.2015 2 153.852 PER 124833 01.03.2018 01.03.2018 26.05.2015 Short Loan Books
        Hamu Mukasa Library Hamu Mukasa Library Closed Access l Short Loan; Level 1 26.05.2015 1 153.852 PER 124832 13.02.2020 12.02.2020 26.05.2015 Short Loan Books