Promotional Activities and Brand Loyalty : (Record no. 38803)

MARC details
000 -LEADER
fixed length control field 00601nam a22001937a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161125110622.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160211b xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency UCULIB
Transcribing agency UCULIB
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Classification number D 658.82
Item number OCT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ochom, Sophie
245 ## - TITLE STATEMENT
Title Promotional Activities and Brand Loyalty :
Remainder of title a case study of coca cola Namanve plant /
Statement of responsibility, etc Ochom Sophie.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc [s.l :
Name of publisher, distributor, etc s.n],
Date of publication, distribution, etc 2015.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 60 p. :
Other physical details ill. ;
Dimensions 31 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographic references and appendix.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Promotion
9 (RLIN) 13534
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand loyality
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Dissertations & Theses
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Kampala Campus Library Kampala Campus Library Dissertation/Thesis Section 24.09.2016   D 658.82 OCT 133358 24.09.2016 24.09.2016 Dissertations & Theses