Celebrity endorsement and Brand Loyalty among the Youth with Reference to Telecommunication Companies in Uganda / (Record no. 52184)

MARC details
000 -LEADER
fixed length control field 00781nam a22002177a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190528095912.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190528b ||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency UCULIB
Transcribing agency UCULIB
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 22
Classification number D658.827
Item number NDY
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ndyose, Naome
245 ## - TITLE STATEMENT
Title Celebrity endorsement and Brand Loyalty among the Youth with Reference to Telecommunication Companies in Uganda /
Statement of responsibility, etc Naome Ndyose
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc [s.l :
Name of publisher, distributor, etc s.n] ,
Date of publication, distribution, etc 2019
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 62 p. :
Other physical details ill. some col. ;
Dimensions 31 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes Bibliographic References : (p.52-56)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Celebrity endorsements
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand loyalty
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element celebrity trustworthiness - Brand loyalty
Geographic subdivision Uganda
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing strategies - Telecommunication companies
Geographic subdivision Uganda
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Dissertations & Theses
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Kampala Campus Library Kampala Campus Library Dissertation/Thesis Section 28.05.2019   D658.827 NDY 152824 28.05.2019 28.05.2019 Dissertations & Theses