The Influence of Brand Elements on Consumer Purchase Decisions : (Record no. 52193)

MARC details
000 -LEADER
fixed length control field 00641nam a22001937a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190528135930.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190528b ||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency UCULIB
Transcribing agency UCULIB
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 22
Classification number D658.827
Item number NAM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Namanya, Innocent
245 ## - TITLE STATEMENT
Title The Influence of Brand Elements on Consumer Purchase Decisions :
Remainder of title A Case Study of Nile breweries limited /
Statement of responsibility, etc Namanya Innocent
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc [s.l :
Name of publisher, distributor, etc s.n] ,
Date of publication, distribution, etc 2018.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 68 p. :
Other physical details ill. ;
Dimensions 34 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes Bibliographic References: ( p. 58-64)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brands Elements
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer Purchase Decisions
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Dissertations & Theses
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Kampala Campus Library Kampala Campus Library Dissertation/Thesis Section 28.05.2019   D658.827 NAM 152833 28.05.2019 28.05.2019 Dissertations & Theses