The fundamentals of advertising / (Record no. 53958)

MARC details
000 -LEADER
fixed length control field 01174cam a22003254a 4500
001 - CONTROL NUMBER
control field 1686819
003 - CONTROL NUMBER IDENTIFIER
control field ugUCULIB
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200402124843.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 990624s1999 maua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 99037884
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0750615621
040 ## - CATALOGING SOURCE
Original cataloging agency UCULIB
Transcribing agency UCULIB
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5821
Item number .W56 1999
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 21
Item number MSH
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Wilmshurst, John.
245 14 - TITLE STATEMENT
Title The fundamentals of advertising /
Statement of responsibility, etc John Wilmshurst and Adrian Mackay.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc Butterworth-Heinemann,
Date of publication, distribution, etc 1999.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 384 p. :
Other physical details ill. (some col.) ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Mackay, Adrian.
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/els033/99037884.html">http://www.loc.gov/catdir/toc/els033/99037884.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/description/els033/99037884.html">http://www.loc.gov/catdir/description/els033/99037884.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
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d 1
e ocip
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Bishop Barham University College Library Bishop Barham University College Library Closed Access l Short Loan 02.04.2020   659.1 MSH 14203BBUC 02.04.2020 02.04.2020 Books