Global Communication : (Record no. 61895)

MARC details
000 -LEADER
fixed length control field 01937cam a2200277 i 4500
003 - CONTROL NUMBER IDENTIFIER
control field ugUCULIB
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220222154233.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140415s2014 enka b 001 0 eng c
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781119522188 (paperback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781119522249 (adobe pdf)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978111952256 (epub)
040 ## - CATALOGING SOURCE
Original cataloging agency UCULIB
Transcribing agency UCULIB
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 302.2
Edition number 23
Item number McP
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name McPhail, Thomas L.,
Relator term author.
245 10 - TITLE STATEMENT
Title Global Communication :
Remainder of title theories, stakeholders, and trends /
Statement of responsibility, etc Thomas L. McPhail, Steven Phipps.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc UK :
Name of publisher, distributor, etc John Wiley & Sons, Inc.,
Date of publication, distribution, etc c2020.
300 ## - PHYSICAL DESCRIPTION
Extent ix, 311 p. :
Other physical details ill. ;
Dimensions 28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Global communication : background -- Development research traditions and global communication -- The message : the role of international organizations -- Public diplomacy : new dimensions and implications / Nancy Snow -- The medium : global technologies and organizations -- The Internet : the evolving frontier -- American multimedia conglomerates -- Stakeholders of multimedia conglomerates outside the United States -- Euromedia : integration and cultural diversity in a changing media landscape / Alexa Robertson -- Global issues, music, and MTV -- CNN : international role, impact, and global competitors -- The role of global news agencies -- Arab media and the Al-Jazeera effect / Lawrence Pintak -- Toward globalization : the approaches and accomplishments of the four media giants in Asia / Junhao Hong -- The role of global advertising -- Summary and conclusions.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication, international.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication
General subdivision International cooperation.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Phipps, Steven.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Online version:
Main entry heading McPhail, Thomas L., author.
Title Global communication
Edition Fourth edition.
Place, publisher, and date of publication Chichester, West Sussex ; Malden, MA : John Wiley & Sons Inc., 2014
International Standard Book Number 9781118621974
Record control number (DLC) 2014015631
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Short Loan Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Hamu Mukasa Library Hamu Mukasa Library Closed Access l Short Loan; Level 1 04.01.2022   302.2 McP 155863 04.01.2022 04.01.2022 Short Loan Books
    Dewey Decimal Classification     Hamu Mukasa Library Hamu Mukasa Library Closed Access l Short Loan; Level 1 04.01.2022   302.2 McP 155862 04.01.2022 04.01.2022 Short Loan Books
    Dewey Decimal Classification     Hamu Mukasa Library Hamu Mukasa Library Closed Access l Short Loan; Level 1 22.02.2022   302.2 McP 155963 03.12.2024 22.02.2022 Short Loan Books