The 22 Immutable Laws of Branding : (Record no. 62171)

MARC details
000 -LEADER
fixed length control field 02033cam a2200313 a 4500
003 - CONTROL NUMBER IDENTIFIER
control field ugUCULIB
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250905144255.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 030411t20022002nyua 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0060007737
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780060007737
040 ## - CATALOGING SOURCE
Original cataloging agency OCJ
Language of cataloging eng
Transcribing agency UCULIB
Modifying agency OCJ
-- BAKER
-- NLGGC
-- VP@
-- BTCTA
-- YDXCP
-- OCLCF
-- OCLCQ
-- OCLCO
-- WBT
-- OCLCQ
-- NZAUC
-- OCLCQ
-- KSU
-- UtOrBLW
-- UCULIB
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Edition number 21
Item number RIE
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Ries, Al.
9 (RLIN) 26970
245 14 - TITLE STATEMENT
Title The 22 Immutable Laws of Branding :
Remainder of title how to build a product or service into a world-class brand /
Statement of responsibility, etc Al Ries and Laura Ries.
246 3# - VARYING FORM OF TITLE
Title proper/short title Twenty-two immutable laws of branding
246 30 - VARYING FORM OF TITLE
Title proper/short title How to build a product or service into a world-class brand
250 ## - EDITION STATEMENT
Edition statement 1st ed.
Remainder of edition statement [expanded]
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Collins Business,
Date of publication, distribution, etc c2002.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 255 p. :
Other physical details ill. ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note "This edition combines The 22 immutable laws of branding and The 11 immutable laws of Internet branding, with added illustrations and text."
500 ## - GENERAL NOTE
General note Includes index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The 22 immutable laws of branding -- The 11 immutable laws of internet branding
520 ## - SUMMARY, ETC.
Summary, etc The definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Claims that the only way to stand out in today's marketplace is to build your product or service into a brand--and provides the step-by-step instructions you need to do so. Tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
9 (RLIN) 25331
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Decision making
9 (RLIN) 30996
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ries, Laura
9 (RLIN) 30997
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Short Loan Books
Koha issues (borrowed), all copies 1
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type
    Dewey Decimal Classification     Hamu Mukasa Library Hamu Mukasa Library Closed Access l Short Loan; Level 1 09.02.2022 1 658.827 RIE 155976 07.10.2025 05.09.2025 09.02.2022 Short Loan Books