MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03178cam a2200373 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
ugUCULIB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230220173654.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
100513s2011 xx o eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Cancelled/invalid ISBN |
9780071770989 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Cancelled/invalid ISBN |
9780071767460 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Cancelled/invalid ISBN |
9780071770989 |
| 024 8# - OTHER STANDARD IDENTIFIER |
|---|
| Standard number or code |
0071770984 |
| 024 8# - OTHER STANDARD IDENTIFIER |
|---|
| Standard number or code |
9780071767460 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UCULIB |
| Transcribing agency |
UCULIB |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
22 |
| Classification number |
659.2 |
| Item number |
HAN |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The Handbook of Strategic Public Relations and Integrated Marketing Communications / |
| Statement of responsibility, etc |
Edited by Clarke L. Caywood. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
McGraw-Hill, |
| Date of publication, distribution, etc |
c2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 904 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 506 ## - RESTRICTIONS ON ACCESS NOTE |
|---|
| Terms governing access |
Available to OhioLINK libraries |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
The definitive guide to PR and communications-updated with the newest social media and brand-reputation tools and techniques The most authoritative, comprehensive resource of its kind, The Handbook of Strategic Public Relations and Integrated Marketing Communications , Second Edition, is a gathering of 70 of the brightest, most influential figures in the field. It includes 27 new chapters as well as 44 new authors addressing the major changes in the field since the last edition: the use of social media in business, demanding and growing stakeholder relationships and a new era of openness and transparency to protect reputations and brands and to prevent crises. Providing best practices for 28 key industries, the handbook is conveniently organized into thematic sections: Introduction to Public Relations and Integrated Communications- research, history, law and ethics Stakeholder Leadership in Public Relations- crisis management, employees, investors, consumers, press, corporate philanthropy and digital communities Current and Continuing Issues in Public Relations- business sustainability, environmental communications, and reputation and brand management Industries and Organizations: Business-to-Consumer and Business-to-Business- automotive, aviation, insurance, hospitality, healthcare, consulting, financial, food, law and energy Each section highlights specific case studies and examples to illuminate exactly how to plan and execute different methods for optimum results. The book concludes with a section on the future of the industry-developing issues, trends and roles of public relations and integrated communications. Use The Handbook of Strategic Public Relations and Integrated Marketing Communications to position your company, your brand and yourself for success for many years to come |
| 533 ## - REPRODUCTION NOTE |
|---|
| Type of reproduction |
Electronic reproduction. |
| Place of reproduction |
Boston, MA : |
| Agency responsible for reproduction |
Safari, |
| Note about reproduction |
Available via World Wide Web. |
| Date of reproduction |
2012 |
| 538 ## - SYSTEM DETAILS NOTE |
|---|
| System details note |
Mode of access: World Wide Web |
| 550 ## - ISSUING BODY NOTE |
|---|
| Issuing body note |
Made available through: Safari, an O'Reilly Media Company |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations |
| 9 (RLIN) |
8053 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations |
| General subdivision |
Marketing communications |
| 655 #7 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| Source of term |
local |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Caywood, Clarke L. |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Ohio Library and Information Network |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Safari, an O'Reilly Media Company |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Safari Books Online |
| Public note |
Connect to resource |
| Uniform Resource Identifier |
<a href="https://learning.oreilly.com/library/view/-/9780071767460/?ar">https://learning.oreilly.com/library/view/-/9780071767460/?ar</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Short Loan Books |
| Koha issues (borrowed), all copies |
5 |