MARC details
| 000 -LEADER |
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| fixed length control field |
06179cam a2200385 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
137214941 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
ugUCULIB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20250813131007.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
061208s2007 cau b 001 0 eng |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
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| National bibliography number |
GBA6A4508 |
| Source |
bnb |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781412924023 (hbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
1412924022 (hbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781412924030 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
1412924030 (pbk.) |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)137214941 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
NLM |
| Transcribing agency |
UCULIB |
| Modifying agency |
UKM |
| -- |
YDXCP |
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BAKER |
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DLC |
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NOR |
| -- |
IXA |
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BGU |
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UtOrBLW |
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UCULIB |
| 042 ## - AUTHENTICATION CODE |
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| Authentication code |
ukblsr |
| -- |
nlmcopyc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
RA427.8 |
| Item number |
.C623 2007 |
| 060 00 - NATIONAL LIBRARY OF MEDICINE CALL NUMBER |
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| Classification number |
2007 G-545 |
| 060 10 - NATIONAL LIBRARY OF MEDICINE CALL NUMBER |
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| Classification number |
WA 590 |
| Item number |
C7338 2007 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
613 |
| Edition number |
22 |
| Item number |
COM |
| 245 00 - TITLE STATEMENT |
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| Title |
Communicating Health : |
| Remainder of title |
strategies for health promotion / |
| Statement of responsibility, etc |
edited by Nova Corcoran |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
London : |
| Name of publisher, distributor, etc |
SAGE Publications Ltd., |
| Date of publication, distribution, etc |
2007. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
x, 220 p. ; |
| Dimensions |
25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc |
Includes bibliographical references (p. [200]-214) and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
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| Title |
List of figures -- |
| -- |
List of contributors -- |
| -- |
Editor's acknowledgements -- |
| -- |
Publisher's acknowledgements -- |
| -- |
Introduction / |
| Statement of responsibility |
Nova Corcoran -- |
| Miscellaneous information |
1. |
| Title |
Theories and models in communicating health messages / |
| Statement of responsibility |
Nova Corcoran -- |
| Title |
Communication defined -- |
| -- |
Components of communication -- |
| -- |
Factors influencing communication -- |
| -- |
Models and theories overview -- |
| -- |
Why use theoretical models -- |
| -- |
Problems associated with theory-based approach -- |
| -- |
Theories -- |
| Miscellaneous information |
The |
| Title |
theory of planned behaviour -- |
| -- |
Health belief model -- |
| -- |
Criticisms of cognitive theories -- |
| -- |
Transtheoretical model -- |
| -- |
Process of behaviour change -- |
| -- |
Criticisms of stage-step theories -- |
| Miscellaneous information |
The |
| Title |
communication-persuasion model and the information-persuasion matrix -- |
| -- |
Criticisms of the communication -persuasion model -- |
| -- |
Practical implications : which theoretical model? -- |
| -- |
Practical implications : getting started -- |
| -- |
Practical implications : individual change vs structural change -- |
| Miscellaneous information |
The |
| Title |
theory of planned behaviour in practice -- |
| Miscellaneous information |
The |
| Title |
health belief model in practice -- |
| -- |
Application of the transtheoretical model (TTM) to practice -- |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
2. |
| -- |
Social and psychological factors in communication / |
| Statement of responsibility |
Nova Corcoran |
| Miscellaneous information |
and |
| Statement of responsibility |
Sue Corcoran -- |
| Title |
Why social and psychological factors? -- |
| Miscellaneous information |
The |
| Title |
target group -- |
| Miscellaneous information |
The |
| Title |
relevance of social and psychological factors to communication -- |
| -- |
Social factors overview -- |
| -- |
Social factors and health promotion practice -- |
| -- |
Psychological factors overview -- |
| -- |
Attitudes -- |
| -- |
Beliefs -- |
| -- |
Values -- |
| -- |
Predicting attitudes, beliefs and values in practice -- |
| -- |
Strategies for changing attitudes and behaviours -- |
| -- |
Changing attitudes through information giving -- |
| -- |
Changing attitudes through behaviour -- |
| -- |
Implications for practice -- |
| Miscellaneous information |
3. |
| Title |
Reaching unreachable groups and crossing cultural barriers in communication health promotion / |
| Statement of responsibility |
Barbara Goodfellow |
| Miscellaneous information |
and |
| Statement of responsibility |
Calvin Moorley -- |
| Title |
Crossing cultural barriers -- |
| -- |
Communicating across cultural barriers - process and structural barriers -- |
| -- |
Process barriers -- |
| -- |
Structural barriers -- |
| -- |
Communication and people living with disabilities -- |
| Miscellaneous information |
The |
| Title |
classification and definition of disability -- |
| -- |
Labelling and stigma -- |
| -- |
Health promotion - communication and language -- |
| -- |
Health care communication and disability -- |
| -- |
Policy - the expert patient -- |
| -- |
Defining, profiling and locating older people -- |
| -- |
Health and wellbeing -- |
| -- |
Communication and barriers to working with older people -- |
| -- |
Older peoples' health policy and health promotion -- |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
4. |
| Title |
Mass media in health communication / |
| Statement of responsibility |
Nova Corcoran -- |
| Title |
What is mass media? -- |
| -- |
Common mass media use in health promotion -- |
| -- |
What the mass media can and cannot deliver -- |
| -- |
Creating a health campaign using mas media -- |
| -- |
Supportive environments -- |
| -- |
Audience segmentation and message design -- |
| -- |
Social marketing -- |
| -- |
Criticisms of social marketing -- |
| -- |
Utilizing the media for free -- |
| -- |
Using incentives : fear appeals and positive appeals -- |
| Miscellaneous information |
5. |
| Title |
Information technology in health communication / |
| Statement of responsibility |
Nova Corcoran -- |
| Miscellaneous information |
The |
| Title |
role of IT in health -- |
| Miscellaneous information |
The |
| Title |
practitioner and the lay person -- |
| Miscellaneous information |
The |
| Title |
potential of it in health promotion -- |
| Miscellaneous information |
The |
| Title |
Internet -- |
| -- |
Computer-based interventions -- |
| -- |
Computer-based touch-screen kiosks -- |
| -- |
Computer-based CD-ROMs -- |
| -- |
Mobile phones -- |
| -- |
Advantages and disadvantages of IT -- |
| -- |
Using IT in health promotion -- |
| -- |
Tailoring information -- |
| -- |
Designing resources in IT -- |
| -- |
Overcoming barriers to IT -- |
| -- |
Internet advocacy -- |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
6. |
| Title |
Using settings to communicate health promotion / |
| Statement of responsibility |
Nova Corcoran |
| Miscellaneous information |
and |
| Statement of responsibility |
Anthony Bone -- |
| Title |
Defining settings -- |
| -- |
Types of settings -- |
| -- |
Main features of settings -- |
| -- |
Traditional settings -- |
| -- |
Non-traditional settings -- |
| Miscellaneous information |
The |
| Title |
advantages of using settings -- |
| Miscellaneous information |
The |
| Title |
disadvantages of using settings -- |
| -- |
Overview of four non-traditional settings -- |
| -- |
Places of worship -- |
| -- |
Universities -- |
| -- |
Personal care settings -- |
| -- |
Travel centres -- g 7. |
| -- |
Evidence-based practice and communication / |
| Statement of responsibility |
Nova Corcoran |
| Miscellaneous information |
and |
| Statement of responsibility |
John Garlick -- |
| Title |
Definitions of evidence-based practice -- |
| -- |
Rationale for evidence base -- |
| -- |
What evidence can be used? -- |
| Miscellaneous information |
The |
| Title |
Young@heart evidence-based initiative -- |
| -- |
Where to find evidence? -- |
| -- |
Problems with using the evidence base -- |
| -- |
Acceptability and transferability -- |
| -- |
How to establish an evidence base -- |
| -- |
Using an evidence base to identify methods and strategies -- |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
8. |
| Title |
Using evaluation in health promotion communication / |
| Statement of responsibility |
Sue Corcoran -- |
| Title |
Defining evaluation -- |
| -- |
Why evaluate communication in health promotion? -- |
| -- |
Overview of models and theories of evaluation in health promotion -- |
| -- |
Process, impact and outcome evaluation -- |
| -- |
Economic evaluation -- |
| -- |
Pluralistic evaluation -- |
| -- |
Participatory evaluation -- |
| -- |
Social marketing -- |
| -- |
Experimental design evaluation -- |
| -- |
Evaluating interventions using theoretical models of communication -- |
| -- |
What to measure -- |
| -- |
Evaluation of mass communication -- |
| -- |
Evaluating the dissemination of results in health promotion -- |
| -- |
Barriers to disseminating evaluation -- |
| -- |
Conclusion: bridging theory and practice - ten different health promotion campaigns / |
| Statement of responsibility |
Nova Corcoran -- |
| Title |
Activity discussions -- |
| -- |
Glossary -- |
| -- |
References -- |
| -- |
Index |
| 650 12 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Health promotion |
| 650 22 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Health education |
| 9 (RLIN) |
9340 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Corcoran, Nova |
| 9 (RLIN) |
30632 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |