Normal view MARC view

Entry Topical Term

Number of records used in: 2

001 - CONTROL NUMBER

  • control field: 25035

003 - CONTROL NUMBER IDENTIFIER

  • control field: ugUCULIB

005 - DATE AND TIME OF LATEST TRANSACTION

  • control field: 20241028174821.0

008 - FIXED-LENGTH DATA ELEMENTS

  • fixed length control field: 241028|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

  • Original cataloging agency: ugUCULIB
  • Transcribing agency: ugUCULIB

150 ## - HEADING--TOPICAL TERM

  • Topical term or geographic name as entry element: Marketing
  • Geographic subdivision: Europe
  • General subdivision: Case studies

670 ## - SOURCE DATA FOUND

  • Source citation: Work cat.: (ugUCULIB)52138: Jobber, David, 1947- 25033, Principles and Practice of Marketing /, c2016.