Principles of Marketing / Philip Kotler and Gary Armstrong .
Publication details: New Jersey : Prentice-Hall, c2006.Edition: 11th edDescription: 1 v. (various pagings) : ill. (some col.) ; 29 cmISBN:- 0131469185
- 658.8 22 KOT
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Includes bibliographical references (p. R-1-R-28) and index.
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