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Advertising Management : concepts and cases / Manendra Mohan.
Material type:
TextPublication details: New Delhi : Tata McGraw - Hill Publishing Company Limited, Reprint 2003.Description: xi, 418 p. : ill. ; 24 cmISBN: - 0074517805
- 22 659.1 MOH
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Hamu Mukasa Library Open Access / General collection; Level 1 | 659.1 MOH (Browse shelf(Opens below)) | Available | 58912 | |
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Hamu Mukasa Library Open Access / General collection; Level 1 | 659.1 MOH (Browse shelf(Opens below)) | Available | 58913 | |
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Hamu Mukasa Library Closed Access l Short Loan; Level 1 | 659.1 MOH (Browse shelf(Opens below)) | Available | 89035 | |
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Hamu Mukasa Library Closed Access l Short Loan; Level 1 | 659.1 MOH (Browse shelf(Opens below)) | Available | 89038 | |
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Hamu Mukasa Library Closed Access l Short Loan | 659.1 MOH (Browse shelf(Opens below)) | Available | 89036 | |
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Mbale College Library Closed Access l Short Loan | 659.1 MOH (Browse shelf(Opens below)) | Available | 2738MB |
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| 659.1 FOM Fame and Fortune : how successful companies build winning reputations / | 659.1 JEF Advertising / 4th ed. | 659.1 JEF Advertising / 4th ed. | 659.1 MOH Advertising Management : concepts and cases / | 659.1 MOH Advertising Management : concepts and cases / | 659.1 MOR Advertising : principles and practice / 8th ed. | 659.1 RIE Positioning : the battle for your mind / |
Includes indexes (p. 408-418).
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