Marketing : real people, real choices / Michael R. Solomon, Elnora W. Stuart.
Publication details: Upper Saddle River,NJ : Prentice-Hall, c1997.Description: xxvi, 774 p. : ill. (some col.) ; 28 cmISBN:- 0205152066
- 658.8 22 SOL
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Hamu Mukasa Library Closed Access l Short Loan; Level 1 | 658.8 SOL (Browse shelf(Opens below)) | Available | 29385 |
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658.8 SMI Meeting Customers Needs / 2nd ed. | 658.8 SMI Successful Marketing for Small Business / | 658.8 SOL Marketing : | 658.8 SOL Marketing : real people, real choices / | 658.8 SPE The Nordstrom : | 658.8 STR Marketing on the Internet : principles of online marketing / | 658.8 STR Marketing on the Internet : principles of online marketing / |
Includes glossary (p. 747-754) and indexes (p. 755-733).
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