Marketing : creating and keeping customers in an e-commerce world / William G. Zikmund, Michael d'Amico.

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TextPublication details: Cincinnati, Ohio : South-Western College Pub., c2001.Edition: 7th edDescription: xxxiii, 689 p. : col. ill., col. maps ; 29 cmISBN:

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Item type	Current library	Call number	Status	Barcode
Books	Hamu Mukasa Library Closed Access l Short Loan; Level 1	658.8 ZIK (Browse shelf(Opens below))	Available	77786

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Includes bibliographical references (p. 660-669) and indexes(P.671-689)

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