Services Marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.

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TextPublication details: Boston : Irwin/McGraw-Hill, c2000.Edition: 2nd edDescription: xxviii, 620 p. : ill. ; 26 cmISBN:

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Item type	Current library	Call number	Status	Barcode
Books	Hamu Mukasa Library Closed Access l Short Loan; Level 1	658.8 ZEI (Browse shelf(Opens below))	Available	74005

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Includes bibliographical references and index (P.611-620).

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