Marketing Management : a strategic approach with a global orientation / Harper W.Boyd, Orville C. Walker [and], Jean-Claude Larreche

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Publication details: Boston : Irwin/McGraw-Hill, c1998.Edition: 2nd edDescription: xxii, 547 p. ; ill (some col.) , ; 25 CmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Hamu Mukasa Library Closed Access l Short Loan; Level 1	658.8 BOY (Browse shelf(Opens below))	Available	52219

Includes Appendixes (p. 524-526) Indexes (p. 527-547)

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